Fox Blatantly Discriminates Against Christians

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A shot from the LookUp316 ad that was prevented from airing nationally. Image via Catholic News Agency.

Okay, here’s something that is a bit disturbing. It appears that while I was a witness to the most meaningful commercial aired during the Super Bowl is past Sunday, the rest country, with exception to the Birmingham, Alabama market, was not.

Read on:

Washington D.C., Feb 8, 2011 / 05:43 am (CNA). – The Fox Broadcasting Company’s refusal to air a Super Bowl commercial which encouraged the reading of the Bible verse John 3:16 “censored” Jesus Christ while ignoring objectionable material, Media Research Center president L. Brent Bozell III said.

“Any censorship of Christianity is analogous to anti-Christian bigotry,” Bozell commented in a Feb. 7 interview with CNA. “When they refuse to show something as simple and as innocent as this, there’s real bigotry at play. They’d never censor a Muslim and they’d never censor a Jew. But Jesus Christ gets censored. And they can’t deny that.” [There are not many that can legitimately argue against what Mr. Bozell is saying here.]

“Nothing better illustrates how hopelessly out of touch Fox Entertainment is with reality than this,” he continued. “For Fox Entertainment there was absolutely nothing wrong with airing commercials that openly promoted premarital sex, but they considered it ‘offensive’ to cite the Bible. It absolutely boggles the mind.” [As far back as I can remember, there have always been certain ads aired during the Super Bowl that would give any parent pause. After all, this is billed as American family entertainment. During this Super Bowl, there were certainly a few ads that raised my eyebrows and caught my own kids off guard. Lucky for us, they were more interested in building their train tracks rather than the game so it was easy to divert their attention.]

The advertisement, produced by the Birmingham, Alabama-based Fixed Point Foundation, encourages viewers to visit the website LookUp316.com, which gives an Evangelical interpretation of the Bible verse John 3:16.

The Fox Broadcasting Company rejected the ad nationally, but it was broadcast just before the fourth quarter of the Super Bowl in the Washington, D.C. and Birmingham markets. [Frankly I find this decision odd. Certainly, to air the ad in Birmingham is understandable, but to include D.C. and then not the rest of the country is just odd.]

Bozell noted the national controversy over last year’s Super Bowl ad featuring college football star Tim Tebow. Opponents of the Focus on the Family-sponsored ad claimed it would explicitly condemn abortion. Instead, it showed Tebow’s mother Pam talking about her son and urged viewers to “celebrate life.”

The media commentator said that ad “elicited a national yawn, because it turned out there was nothing controversial.”

Bozell, who saw the ad air in the D.C. market, said he thought the reaction to it would be “a smile of surprise” that “something as nice as this gets on television.” [This was most certainly the reaction in my home. We were very pleased to see an advertisement that actually encouraged you to seek something (someone) of substance that will truly have an impact on your life.]

He suggested that Christians, Catholic or Protestant, should contact Fox Entertainment and tell them the ad was a good thing.

“I suspect it will shock them. Thank them.”

He said the entertainment industry is hearing from “the anti-Catholics, and the anti-Christians.”

“It’s time for them to start hearing from Catholics and Christians in general,” Bozell said. [I completely agree.]

In his view, the unwillingness to market to Christians is a business failure as well as a moral one.

“If Hollywood put its audience above its ideology, it would reach out to the faith-based community, given that it’s probably the biggest single market in America.

“And yet it claims it’s offensive to do so.”

Fox said that as a matter of policy it “does not accept advertising from religious organizations for the purpose of advancing particular beliefs or practices … the advertising submitted clearly delivers a religious message and as a result has been rejected.” [The question concerning this, is why would Fox violate their own policy and actually air the ad in two markets? That makes even less sense. Seems like there is a bit of weight on someone’s conscience over there at Fox.]

Attendees at sporting events regularly hold up signs referring to the Bible verse John 3:16. In that verse, Jesus declares: “For God so loved the world that he gave his only Son, so that everyone who believes in him might not perish but might have eternal life.”

via Refusal to air John 3:16 Super Bowl ad censored Jesus, media watchdog says (CNA)

Brent Bozell recently appeared on Catholic Answers LIVE to discuss the Church in the News. Take a listen below:

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