DiGiorno Shows Why You Should Read Twitter Hashtags Before Using Them

We are all guilty of jumping on a bandwagon at some time or another, however, be careful when doing so on the internet.

Consumerist

pizzaWe’ve discussed before how brands should reconsider the use of Twitter as a promotional tool, since the combination of employees signed in to the wrong account, thoughtless jumping on bandwagons, and followers who know how to take screen shots has damaged a lot of brands. Today’s devastating example of why you should look before employing a hashtag comes from frozen pizza brand DiGiorno, which wandered into a serious Twitter conversation about domestic violence.

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